Leverage Your Strategic Plan
Donors who are considering major and/or planned gifts want to be assured that your organization is going to be fulfilling its mission and making a positive impact in your community for years to come. Your organization demonstrates this through a thoughtful and compelling strategic plan and vision. If you don’t have this essential planning tool in place, it’s difficult to persuade donors that the organization is on track for long-term success. However, when you effectively communicate an inspiring plan and vision, you connect the mission with the money!
Do your donors understand your strategic plan and vision? Are they continually reminded about it through your website, newsletters, donor communications, and other venues? How does your vision inspire gifts? As donors discover confidence and clarity about their own giving capacity, they need to be assured that a favorite charity shares a similar long-term outlook.