Get Your Board “On Board” with Creating a Gift Planning Culture
Your executive board members are the biggest believers in your organization and the best ambassadors for your mission. They also need to be the genesis of your Gift Planning program. Committed board members represent the “low hanging fruit” that every organization needs to launch a successful and sustainable Gift Planning program. Potential donors want to see their leadership example first – and then they will follow.
Once your key leaders personally discover their own current and future gift opportunities – and experience the meaning and fulfillment that comes through this – they will become your best advocates for spreading the word about planned giving to their peers and other donors.